R&D and Biotechnology

Synergies around flour

27 November 2013

Soufflet Négoce’s and AIT Ingredients’ skill synergies and offers stand out particularly on export markets to Africa, due to the complementary nature of our wheat and milling correctors.


Although the Soufflet Group’s expertise on the African continent is well known, the suitability of even better combining the work of the two Divisions focused on that continent, Soufflet Négoce and AIT Ingredients, has recently been boosted.

Since the start of the new campaign, their sales teams have together been systematically tackling the African markets, which are very aware of value for money. Now although making good flour takes good wheat, all wheat needs correctors. So it is not an unnecessary tie-up but a synergy essential for local millers that is offered, in the form of a range of additional services.


Well-understood benefits

As the conclusion of recent combined contracts in Mali, Senegal and Cameroon has shown, our customers are won over by this approach of pooling our sales efforts, which is in their interests. The fact that both Divisions belong to the same Group is reassuring for them: it guarantees that their needs are properly understood, with shared methods and terminology, a smooth flow of information pre- and post-sale, and an optimal spirit of cooperation.

The joint sales approach by Soufflet Négoce and AIT Ingredients also enables an overall solution to be offered: a single approach that combines wheat from various origins and ad hoc correction, while being able to review their blending for cost reasons, and better meet the product quality and end price equation. Lastly, a customer’s commitment to with two players that are so close ensures reliability of service and consistency of flour. Both sellers and advisors, we are able to commit to guaranteed results for our millers.

The cooperation between Soufflet Négoce and AIT Ingredients highlights the aim of always offering our joint customers the right price, the right timing and the right quality. And although at present it concerns mainly African markets, in the future it may be employed elsewhere, especially in Europe.

Our approach

Right from the outset, the Soufflet Group developed itself in the wheat and barley industries by broadening the scope of its activities and acquiring more in-depth expertise from collection to transformation. Controlling all aspects of the production chain, in order to serve all its stakeholders, has always been our culture.