Investissement @en

India, a new stage of development

05 December 2016

For Malteries Soufflet, operating in India for several years, the acquisition of the Alwar malt plant in Rajasthan is part of the ongoing development of its activities in the country in the barley sector.

From its arrival in Rajasthan, in summer 2011, Malteries Soufflet began working on the ground in order to structure the supply side of the barley sector. At Kota, in the south of the region, the team created locally has conducted a malting barley variety experimental programme and developed business with local farmers: sales of seed, technical advice and crop purchase contracts.

Sector-wide expertise

In 2014, Malteries Soufflet concluded a partnership with the Alwar malt plant. Built in 2012, it has a production capacity of 18,000 tonnes a year. Malteries Soufflet leased part of the production facilities for two years in order to master malt production under local conditions. Capture d’écran 2016-12-05 à 17.59.55At the end of June 2016, Malteries Soufflet took a new step by acquiring the malt plant. The company thus becomes the biggest foreign malt producer in India. “Our ultimate aim is to produce malt locally to international standards” discloses Christophe Passelande, Chief Executive of Malteries Soufflet. “Today, our expertise across the whole of the supply chain, from field to industrial processing, including agricultural support for local producers, are all unquestionable assets.”

Great potential

The potential for development in India is very promising: beer consumption is still very low compared to other parts of the world (2 litres a head a year, compared to 35 litres in China and 30 litres in France); and India, which is also the world’s second biggest producer of whisky, imports very little malt.

Capture d’écran 2016-12-05 à 17.59.17

Our approach

Right from the outset, the Soufflet Group developed itself in the wheat and barley industries by broadening the scope of its activities and acquiring more in-depth expertise from collection to transformation. Controlling all aspects of the production chain, in order to serve all its stakeholders, has always been our culture.